Disclaimer (KMRB & KAZN Online Advertising)

KMRB & KAZN Online Advertising

In order to customize your experience on the KMRB Web Sites, we may use cookies, web beacons, and other technologies to collect information about the content and advertisements you view on our Web Sites. Based on this information, and other information we may collect about you, we try to infer your interests and show content and advertising that is more relevant to you. For example, if you access an article about restaurant on KMRB or KAZN Web Site, we may show you a computer-related advertisement on another web-page of KMRB or KAZN Web Site based on your apparent interests. We also may receive information from third parties about you and your activities on other sites for the purpose of serving relevant advertisements to you on KMRB or KAZN Web Sites. For example, if you access an article on a third-party site about computers, we may use that information to serve you with a computer-related advertisement on a KMRB or KAZN Web Site. Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the KMRB or KAZN Web Sites. For example, we may tell advertisers the number of users who clicked on a particular advertisement.

These online-advertising efforts across KMRB or KAZN Web Sites do not result in you seeing more advertisements, just more relevant advertising, and they allow us to provide you with free content and services on our Web Sites. We hope you value our efforts to show you content and advertising that more closely reflects your interests. Some of the advertisements you see on KMRB or KAZN Web Sites are delivered by third parties. To learn more, please read about third-party online advertising.

 

Third-Party Online Advertising

Some of the advertisements you see on KMRB AM1430 & KAZN AM1300 Local Web Sites are delivered by third parties who also collect information through their own cookies, web beacons, and other technologies about your online activities, either on our Web Sites or across the Internet, in an effort to understand your interests and deliver advertisements to you that are tailored to your interests. These third parties include advertisers, advertising agencies and ad networks that may collect information when you view or interact with one of their advertisements. Please note that KMRB or KAZN does not have access to the information these third parties may collect about your interests to deliver relevant advertising to you, and the information practices of these third parties are not covered by this Privacy Policy.

Third parties that may currently collect information on our Web Sites about your online activities for the purpose of delivering tailored ads to you include, but are not limited to, Atlas, DoubleClick, EyeWonder, Google, MediaMind and PointRoll. These companies may offer a way for you to choose not to have your information used for advertising purposes. You can find more information by clicking on the company names above and following the links to each company’s web site.

In addition, some of these companies are members of the Network Advertising Initiative (“NAI”), which offers a single location for consumers to opt out of receiving tailored ads from member companies. To learn more and opt out of information collection by NAI member companies, please visit the NAI Consumer Opt Out page. Also, through the Digital Advertising Alliance (“DAA”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of and greater control over ads that are delivered based on their online behavior across different Web Sites.

In addition, KMRB and KAZN work with third parties to help us track the advertisements that are delivered to you; in particular, to control the number of times you receive the same advertisement and to analyze the effectiveness of advertising on our Web Sites. Third parties that use cookies, web beacons and other technologies to help us with traffic measurement, research and analytics include Omniture, Comscore, Nielsen and ConfirmIT. We do not share your contact information with these third parties.

For more information about relevant advertisements delivered by KMRB & KAZN , please read about KMRB & KAZN online advertising section.